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Black Hat SEO days are gone. Now is an era that capitalizes on content more, than on technology. Technology has proved to be misguiding in past when used independently or irrespective of the content strength or validity. When SEO was first coined and proposed, it was only dependent on technology and software indexing. The results were less than perfect. People who revolutionized the ways of eMarketing started to think differently and Google emerged as the pioneer in producing relevant search results.

It was never before Google came into operation, PDF and SWF files were searched successfully on the net so easily. Google’s advanced search features includes a band of options like: DWF, PS search and also in any other file format that matches your key word or key phrase. You can also generate page specific and topic specific searches.

Search results using ‘+’ operators, OR search, Domain search, Synonym search, Numrange search and fill in the blank search using ‘*’ are all facilitated and properly functional in a Google Advanced Search options now. You can specify dates, search for specific file formats, occurrences etc. Google’s safe Search option also protects displaying adult or pornographic sights in your computer.

So to make this effort very effective for users Google actually uses more than 200 criteria to make the pages optimized while indexing to the search engines. Google search robots or spiders scans for a number of things before your site is indexed and ranked high on the Google Engine.

Creating a brand value of your site actually is the target of an organic SEO. It evolves and thrives on its own efforts. It emerges as a resource leader in its own domain so that similar bloggers are interested to link up to the same.

Link popularity is a very important technique to sustain organic SEO efforts. This is very much different from the Black hat SEO rules where technology rules the world. An organic SEO is the contemporary ethical way of Search Engine Marketing strategy that thrives on creating relevant one-way links and enhancing the visibility and popularity of the sites through such links. Google pays more importance to inward links than reciprocal links while indexing a site.

Google and other sites change their algorithms frequently. This is done mainly to facilitate better and contemporary search results that depend on the internet traffic, which changes continuously. The other obvious reason is to eliminate spam sites, which trick the search engines to gain high ranking even without being content-relevant. This is perhaps the most useful and effective way to eliminate Artificial SEOs and make place for Natural and Organic SEOs in search engines powered by Google, Yahoo, and MSN.

Therefore, the new SEO rule has made it mandatory to the website owners to focus on creating resourceful and content specific sites. Not just by maintaining the keyword density, but keeping in mind several other factors like keyword positioning and LSI, Navigation and inward linking (Google suggests to limit outgoing links to 100 and not more than 30 back links).

Using e Metrics is an effective way to analyze the click and visit pattern to your site. Using the analysis judiciously helps you to make the SEO efforts successful through a continuing evolution and modification according to the changing taste and preferences and marketing ethics in the e Marketing industry.

The New SEO rules help you to get the best of the traffic, educate them, and motivate them to blog with your ideas. It is not just selling your product. It is redefining their way of thinking about certain products and services by providing them the industry’s best quality.

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